In the future of television, the new digital broadcast standard for over-the-air TV reception of our current TV tuner will stop working and undergo the new standard of ATSC 3.0.
The shifts in TV viewing, the broadcast industry began work on a new, more modern digital transmission system that can simultaneously deliver signals to both fixed and mobile devices.Ultimately, this 20-year plan has been in development and plays a huge role the progression of the internet, streaming video, and mobile devices such as tablets and smartphones would play in how we watch TV.
In addition to the format of television, we are using many different forms of interconnectivity with today society of “multi-taskers.” We are viewing the video of major programs, Internet phenom's and YouTube streams through many other social media platforms like tablets, smartphones, and laptops. We as TV Americans have gone “social” or what is affectionally known as the phenomenon “social TV” described as surfing the web while watching television or texting on a tablet, while on the phone and emailing clients at the same time. According to TV Guide, Twitter leads over Facebook with social television engagement, 50% of users said they tweet while only 35% say they post to Facebook while watching television.
The final competitor that will set the trend above all the great corporate competitor will be the data analytics. By competing for consumer attention, most major companies will have to allow budgetary financial funds to follow their followers to understand best their audience likes and dislikes to have the best competitive edge.
In the broadcast television industry is starting to work on new, the more modern digital transmission system that can simultaneously deliver signals to both fixed desktop technology and mobile devices. Hence allowing them to create new hybrid services, social media trends and augment regular TV broadcasts with greater interactivity.
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